The NMC aims to build itself into the leading museum in China and a world-class institution. It pays close attention to top-level design, and actively carries out strategic research. The strategic research continues to place its focus on the center, serving the overall cause of the Party and state, actively seeking the guidance of a strong socialist culture in China in determining its position and direction. It also maintains a global vision, is problem-oriented, focuses its efforts in key areas, and aims to answer what type of national museum should be built in the new era and how. It attaches importance to deriving feedback from the results of its actions, is indexed by social and economic benefits, conducts scientific and accurate evaluations of the NMC’s system operation, builds and improves a museum development think tank, and upgrades its strategic blueprint.