Special Topic: Bringing the Museum Home—Exploration of the Development and Revitalization of Museum Cultural and Creative Products with the Case Study of the "Phoenix Coronet"
 
·Current Landscape and Practical Pathway of Museum Cultural and Creative Products from the Perspective of "China-Chic"
Liu Anbing
 
·Dynamic Transformation Mechanism and Upgrade Path of Museum Cultural and Creative Brand Value: A Case Study of the National Museum of China's "Phoenix Coronet" Series
Li Zhe, Bi Wanqi, Liu Yalan and Wang Yu
 
·A Study on the Consumption Motivation of the "Phoenix Coronet" Refrigerator Magnet Based on BERTopic Modeling: In the Example of User-Generated Content
Gao Mengke, Xie Aonan, Guo Yuexin and Zhao Xingyu
 
·Analysis of the Reasons and Strategies Behind the Viral Success of the "Phoenix Coronet" Refrigerator Magnet
Zhong Guowen, Zhang Yan, Gao Yuan, Liu Yuqing and Guo Haijiao
 
·Design Concept and Development Strategy on the "Phoenix Coronet" Refrigerator Magnet and Related Series of Cultural and Creative Products
Gao Xuan
 
·3D Data Acquisition and Display Research on the Phoenix Coronet of Empress Xiaoduan in the National Museum of China
Li Yang
 
Theory and Policy
 
·The Future of Museums in Rapidly Changing Communities: Analysis and Interpretation
Yin Kai
 
Exhibition Review
 
·How to Display, How to Interpret: Reflections on the Exhibition The Throw of Dragons: From Mountain and River Worship to Earthly Paradise
Li Jiguang
 
·A Fantastical Voyage Through the River of History: The Exhibition Staging Dunhuang at the Dunhuang Contemporary Art Museum
Wang Xiaoxi